Fred Flintstone is a hell of a salesman. Back in 1962 he peddled Winston cigarettes (video below fold) and now that obesity is said by some to be a bigger problem than cigarettes, he is pushing sweetened cereals. And he is very effective; a new study published in Pediatrics concludes that ” Children significantly preferred the taste of foods that had popular cartoon characters on the packaging, compared with the same foods without characters. ” The study’s authors suggest that perhaps Fred should get another line of work.

Dana Blankenhorn atRead the full story on TreeHugger
Credits to:TreeHugger

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